A big dollop of investment

Mortimer, Ruth
April 2005
Brand Strategy;Apr2005, Issue 191, p28
Trade Publication
Reports on the acquisition of the quirky ice cream brand Ben & Jerry by Unilever in the U.S. Company history of Ben & Jerry's; Economic benefits of the acquisition for Unilever; Terms and conditions of the merger. INSET: BEN & JERRY'S TIMELINE.


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