TITLE

A big dollop of investment

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the acquisition of the quirky ice cream brand Ben & Jerry by Unilever in the U.S. Company history of Ben & Jerry's; Economic benefits of the acquisition for Unilever; Terms and conditions of the merger. INSET: BEN & JERRY'S TIMELINE.
ACCESSION #
16740256

 

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