The corporate culture club

Mortimer, Ruth
April 2005
Brand Strategy;Apr2005, Issue 191, p24
Trade Publication
Reports on the impact of the merger of corporations on sales and the corporate cultures in Great Britain. Importance of the distribution system in the small company; Ways of dealing with portfolio management of the company; Factors contributing to the deterioration of the relationship between entertainment brand Disney and Miramax Film Corp. INSET: ADVICE FOR ACQUISITIONS.


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