TITLE

Trusting your gut instinct

AUTHOR(S)
Gladwell, Malcolm
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Interviews Malcolm Gladwell, journalist and author of "Blink" and "The Tipping Point" Discovery of the over-reliance of the marketing community on marketing research; Identification of other ways companies can do to improve their chances of success; Importance of taking more chances in business. INSET: Extract from Blink.
ACCESSION #
16739741

 

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