Trusting your gut instinct

Gladwell, Malcolm
April 2005
Brand Strategy;Apr2005, Issue 191, p18
Trade Publication
Interviews Malcolm Gladwell, journalist and author of "Blink" and "The Tipping Point" Discovery of the over-reliance of the marketing community on marketing research; Identification of other ways companies can do to improve their chances of success; Importance of taking more chances in business. INSET: Extract from Blink.


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