TITLE

Malcolm Gladwell: the accidental guru

AUTHOR(S)
Lewis, Elen
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Malcolm Gladwell, journalist, author and the adopted guru of the marketing industry. Description of his personality and character; Title of the book he is currently promoting; Discussion of his writing style.
ACCESSION #
16739411

 

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