TITLE

Brand sponsored content

AUTHOR(S)
Kanner, Mitch
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks into the contextual or brand-sponsored content in Europe and the U.S. Use of integration within the context of content; Presence of brand name products and services in motion pictures; Caution on film promotions.
ACCESSION #
16738275

 

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