A fashionable move to the hotel industry

Mortimer, Roth
April 2005
Brand Strategy;Apr2005, Issue 191, p12
Trade Publication
Examines the current trend for fashion brands to diversify into the hospitality industry in Italy. Amount of money needed to construct the buildings; Views of Sandro Alfano, general manager of the Lungarno Alberghi hotel chain, on why fashion becomes an experience these days; Exercise of caution when fashion brands work with hotel partners.


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