TITLE

SONY

PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the recent financial performance of Sony Corp. in the U.S. Discovery of the company's over-reliance on previous success stories; Exclusivity of its CD players to play only those artists from Sony; Appointment of Howard Stringer as the first non-Japanese chairman of the firm. INSET: SONY'S RESPONSE.
ACCESSION #
16738267

 

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