TITLE

Audio auto alignment

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Scion motor vehicle from Toyota Motor Corp. that caters to the youth market of the U.S. Percentage of the market who have awareness of the Scion brand; Promotion of a record label with underground music played on the vehicle's sound system; Caution of executing the brand.
ACCESSION #
16738259

 

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