Audio auto alignment

Mortimer, Ruth
April 2005
Brand Strategy;Apr2005, Issue 191, p8
Trade Publication
Features the Scion motor vehicle from Toyota Motor Corp. that caters to the youth market of the U.S. Percentage of the market who have awareness of the Scion brand; Promotion of a record label with underground music played on the vehicle's sound system; Caution of executing the brand.


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