TITLE

The human face of branding

AUTHOR(S)
Thompson, Anne Bahr
PUB. DATE
April 2005
SOURCE
Brand Strategy;Apr2005, Issue 191, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks into the branding of products for consumers. Challenge of offering new means of individuality and personal expression; Events organized for adults in the U.S. and Europe; Strategies made by other companies to help customers remember their products.
ACCESSION #
16738242

 

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