April 2005
Brand Strategy;Apr2005, Issue 191, p6
Trade Publication
Reports on business and other financial developments in the U.S. and Europe. Purchase of the Ask Jeeves search engine Web site by InterActiveCorp; Issuance of a profits warning notice by General Motors Corp. after its net profits decline in the last quarter of the year 2004; Launch of a new softdrink by Coca-Cola Co. called Zero.


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