TITLE

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

AUTHOR(S)
Tsiros, Michael; Heilman, Carrie M.
PUB. DATE
April 2005
SOURCE
Journal of Marketing;Apr2005, Vol. 69 Issue 2, p114
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this article, the authors examine consumers' behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.
ACCESSION #
16736069

 

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