Trib, ImpreMedia duking it out

Mullman, Jeremy
April 2005
Crain's Chicago Business;4/4/2005, Vol. 28 Issue 14, p18
The article reports that Spanish-language weekly La Raza's circulation up 30% as it adds zones. Chicago, Illinois' largest Spanish-language newspaper, is proving to be one tough hombre against competition from Tribune Co. Since 2003, when Tribune launched a Chicago edition of its weekday Hoy, weekly La Raza's circulation has increased nearly 30% as it has added zoned editions in the southern and western suburbs and in Northwest Indiana. La Raza Publisher Robert Armband says more new zones, including one in Milwaukee, are in the works, as is a weekend edition dubbed Domingo.


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