TITLE

Nielsen lays a rotten egg with latest local TV ratings

AUTHOR(S)
Hatfield, David
PUB. DATE
April 2005
SOURCE
Inside Tucson Business;4/4/2005, Vol. 14 Issue 43, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the controversy concerning Nielsen Media Research's rating of television programs for the third week of February 2005. Notice from Nielsen advising that the "return for week three in its analysis fell below Nielsen Media's minimum threshold", and as a result, all viewing estimates for week three have been suppressed; Nature of Nielsen's data-gathering error; Ratings of television networks based on total number of viewers.
ACCESSION #
16734432

 

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