Discovery: We're Pushing Envelope

Umstead, R. Thomas
April 2005
Multichannel News;4/11/2005, Vol. 26 Issue 15, p65
Deals with the importance of the launch of observational documentary programming to the ratings of Discovery Networks U.S. in April 2005. Remarks from Discovery president Billy Campbell on the contribution of the programs to the performance of the network; Factors that contributed to the decline in the ratings for Discovery Channel and TLC; List of programs included in the programming roster of the company.


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