VOD Sermon: Ad Exec Lays It on the Line

Stump, Matt
April 2005
Multichannel News;4/11/2005, Vol. 26 Issue 15, p57
Discusses the factors to be considered in developing a significant video-on-demand (VOD) advertising business. Benefits of cable television companies from the employment of VOD business; Impact of the advertising practice on cable television viewers; Reaction of the advertising community to VOD business.


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