Lamborghini licenses its brand in UK

February 1999
Marketing Week;2/11/1999, Vol. 22 Issue 2, p8
Trade Publication
Reports that Copyright Promotions Licensing Group (CPLG) has won an exclusive contract to build a merchandising programme for the Tonino Lamborghini trademark in Great Britain. Plans to launch a selection of leisureware, gifts, publishing and food lines; Tonino Lamborghini as head of the Tonino Lamborghini Group; Comments by Ian Downes, head of brand development at CPLG.


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