TITLE

Lamborghini licenses its brand in UK

PUB. DATE
February 1999
SOURCE
Marketing Week;2/11/1999, Vol. 22 Issue 2, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Copyright Promotions Licensing Group (CPLG) has won an exclusive contract to build a merchandising programme for the Tonino Lamborghini trademark in Great Britain. Plans to launch a selection of leisureware, gifts, publishing and food lines; Tonino Lamborghini as head of the Tonino Lamborghini Group; Comments by Ian Downes, head of brand development at CPLG.
ACCESSION #
1669455

 

Related Articles

  • Coty, Tonino Lamborghini Strike Deal.  // WWD: Women's Wear Daily;7/2/2007, Vol. 194 Issue 1, p17 

    The article reports on the licensing agreement signed by Coty Inc. with Tonino Lamborghini Srl, the Italian accessories, apparel and furnishings brand, to create a Tonino Lamborghini men's fragrance. Plans call for the scent to make its debut in Europe and Asia in spring of 2008, followed by a...

  • Property Gallery.  // License! Europe;Feb/Mar2005, p16 

    Provides update on licensing deals in Europe. Launch of Bin Weevils by Prism Entertainment on Nickelodeon Web site; Terms of the deal made by Copyrights Promotions Licensing Group for the Taffy Entertainment property Pert Alien; Effort of Celador International Ltd. to search for promotional and...

  • Going Dutch.  // License!;Sep2004, Vol. 7 Issue 8, p65 

    The article presents information about the fact that Sesame Workshop named Copyrights Promotions Licensing Group (CPLG) its licensing representative for the Benelux. CPLG will oversee Sesamstraat, the local Dutch adaptation of Sesame Street Kicking off its 30th anniversary celebration in 2005,...

  • Sesamstraat celebrates in Benelux.  // License! Europe;Oct/Nov2005, p24 

    Reports that the television program "Sesamstraat," known as "Sesame Street" in the U.S., is celebrating its 30th anniversary in Benelux in 2005. Use by Copyright Promotions of the birthday as a catalyst for new products, retail initiatives and promotions; Analysis of pertinent topics and...

  • A Special Tribute to A Longstanding Licensing Agency. Lisanti, Tony // License! Global;May2014, Vol. 10 Issue 5, p33 

    In this article, the author pays tribute to Copyright Promotions Licensing Group (CPLG). According to the author, CPLG is one of the largest and most respected names when it comes to brand licensing. The author stresses that the 40th anniversary of CPLG, does not just takes a look at the past,...

  • Par for a New Course.  // License!;May2005, Vol. 8 Issue 4, p123 

    The article focuses on a new form of golf called GolfCross which combines golf with rugby. It has been taking Great Britain by storm since November 2004 and may make its way across the Atlantic. In GolfCross, a unique, rugby-shaped oval ball that is impossible to hook or slice is played off a...

  • Copyright deal provides a Euro license to shill. Schmelzer, Randi // Variety;10/2/2006, Vol. 404 Issue 7, pA5 

    The article reports that DIC Entertainment has expanded its brand management reach in June 206 with the acquisition of Copyright Promotions Licensing Group. The privately owned licensing and merchandising agency has offices in Great Britain, Germany, France, Italy, Spain, Portugal and the...

  • Two minutes with…. Teare, Abby // License! Europe;Apr/May2006, p58 

    The article presents a two-minute interview of Abby Teare, a sport product development manager of Copyright Promotions. When asked about what makes a good licensed product, she answers that subtle use of the licensor's brand on a top quality product. When asked about which factor that often...

  • The Rabbids Invade France. Phillips, Sam // License! Global;Jul2010, Vol. 13 Issue 5, p21 

    The article discusses Ubisoft's Rabbids brand which originated in France. French agent CPLG has been working to license the brand since 2009 and the company has signed licenses for categories such as plush, bedding, apparel and back-to-school. CPLG believes that Rabbids is a brand that can break...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics