Disney, ESPN Prep New VOD Strategy

Stump, Matt
April 2005
Multichannel News;4/4/2005, Vol. 26 Issue 14, p81
Reports that the programming networks inside Walt Disney Co. are overhauling their video-on-demand strategies and developing a cross-brand programming initiative. Statement issued by Albert Cheng, senior vice president of sales strategy and business development for Disney and ESPN Networks; Features of the initiative.


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