Lifetime Regains Its Touch in Nielsens

Umstead, R. Thomas
April 2005
Multichannel News;4/4/2005, Vol. 26 Issue 14, p78
Deals with the advantage of original movies to Lifetime Television, which was responsible for the company's two-year ratings drought, as of April 2005. Original films, considered most watched in basic cable, that the company aired; Increase in the primetime ratings for Lifetime; Factor responsible for the success of the company's original films.


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