Nielsen: VOD Measurement on Track

Moss, Linda
April 2005
Multichannel News;4/4/2005, Vol. 26 Issue 14, p74
Reports that Nielsen Media Research is on target to provide the television industry with a plan to measure video-on-demand viewership by its self-imposed 90-day deadline. Plan of Nielsen to include digital video recorder households in its metered-market samples; Action plan of Nielsen regarding its research and complaints and criticism from clients; Budget allocation of Nielsen for research on television audience measurement.


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