TITLE

Nielsen: VOD Measurement on Track

AUTHOR(S)
Moss, Linda
PUB. DATE
April 2005
SOURCE
Multichannel News;4/4/2005, Vol. 26 Issue 14, p74
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Nielsen Media Research is on target to provide the television industry with a plan to measure video-on-demand viewership by its self-imposed 90-day deadline. Plan of Nielsen to include digital video recorder households in its metered-market samples; Action plan of Nielsen regarding its research and complaints and criticism from clients; Budget allocation of Nielsen for research on television audience measurement.
ACCESSION #
16691970

 

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