Cable Nets Pick Up Younger Viewers

Umstead, R. Thomas
April 2005
Multichannel News;4/4/2005, Vol. 26 Issue 14, p18
Focuses on the ability of advertising-supported television networks to outperform broadcasters in the U.S. during the first quarter of 2005. Success of cable television in the country; Forecast on the performance of broadcast networks; Impact of the fragmentation of television on broadcast network ratings and programs.


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