Marketing Matters

March 2005
FoodService Director;3/15/2005, Vol. 18 Issue 3, p26
Trade Publication
Focuses on the marketing of the portable meal business in the U.S. Outlook for the sales of portable meal in 2005; Percentage of foodservice operators who are expecting an increase in portable sales; Views of Alan Lamoureux, corporate foodservice manager for J.M. Family Enterprises, on the marketing ways of his cafes; Significance of electronic marketing to the business.


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