TITLE

Marketing Matters

PUB. DATE
March 2005
SOURCE
FoodService Director;3/15/2005, Vol. 18 Issue 3, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing of the portable meal business in the U.S. Outlook for the sales of portable meal in 2005; Percentage of foodservice operators who are expecting an increase in portable sales; Views of Alan Lamoureux, corporate foodservice manager for J.M. Family Enterprises, on the marketing ways of his cafes; Significance of electronic marketing to the business.
ACCESSION #
16682616

 

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