To market, to market

March 2005
FoodService Director;3/15/2005, Vol. 18 Issue 3, p14
Trade Publication
Presents the views of several executives in the food industry in the U.S. on the marketing techniques being employed by their company to promote their menus. Linda Hoel, foodservice director at Northshore School District in Bothell, Washington; Ted Mayer, executive director of dining services at the Harvard University in Cambridge, Massachusetts; Denise Johnson, foodservice director at Westgate Living Center in Ironwood, Michigan.


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