Latecomer LG Shakes Up Phone Market

Smith, Brad
April 2005
Wireless Week;4/1/2005, Vol. 11 Issue 8, p16
Trade Publication
Reports on the progress by electronics company LG Electronics in the international cellular telephone handset business. Success of LG in the handset market in the U.S. and in Europe in 2004; Launching of several branding campaigns in order to raise its visibility as a manufacturer of hip handsets.


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