TITLE

The Kaleidescope Principle: A new view on collaborative CRM

AUTHOR(S)
Messenger, Steve
PUB. DATE
December 2004
SOURCE
European Retail Digest;Winter2004, Issue 44, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the application of the kaleidoscope principle to the customer relationship management (CRM) of supermarkets. Creation by supermarket retailers of a loyalty scheme; Segmentation by retailers of CRM databases according to customers' needs; Collaboration of small retailers with manufacturers.
ACCESSION #
16677423

 

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