The Kaleidescope Principle: A new view on collaborative CRM

Messenger, Steve
December 2004
European Retail Digest;Winter2004, Issue 44, p7
Trade Publication
Deals with the application of the kaleidoscope principle to the customer relationship management (CRM) of supermarkets. Creation by supermarket retailers of a loyalty scheme; Segmentation by retailers of CRM databases according to customers' needs; Collaboration of small retailers with manufacturers.


Related Articles

  • Heard and Overheard.  // CRM Magazine;Oct2003, Vol. 7 Issue 10, p17 

    Presents quotations from executives about customer relationship management.

  • Making next best activity (NBA) programmes a success at delivering measurable improvements in ROI. Berry, Julian // Journal of Database Marketing & Customer Strategy Management;Sep2003, Vol. 11 Issue 1, p53 

    This paper is the one anticipated in the author's previous paper 'What stops most large customer relationship managers optimising their customer communications programmes', published in Journal of Database Marketing, Volume 10, Number 2. It deals with the tools and processes, as well as the...

  • Ask 'Why?' Squires, Paul; Coto, Arturo // Direct;7/1/2005, Vol. 17 Issue 9, p35 

    Focuses on the role of Web-based survey in improving the customer relationship management system of a company. Issues to be faced by a survey designer engaged on such poll; Steps in creating a good survey design; Concerns that need to be addressed by response analysis.

  • Racing to Win Customers. Favilla, Emmy // CRM Magazine;Oct2004, Vol. 8 Issue 10, p54 

    Focuses on the customer relationship management strategy employed for the Michigan International Speedway (MIS), a sports venue in the state. Significance of a customer database in marketing tickets for sports held in the MIS; Efficacy of the marketing strategy launched for the MIS.

  • Exploring the success factors of eCRM strategies in practice. Chen, Qimei; Chen, Hong-mei // Journal of Database Marketing & Customer Strategy Management;Jul2004, Vol. 11 Issue 4, p333 

    Electronic Customer Relationship Management (eCRM) is one of the primary strategic initiatives in industry today with co-existing criticism and over-enthusiasm. There is a rapidly increasing number of reports on eCRM implementation failure and success; these reports, however, are all in...

  • Batting 1.000. Picarille, Lisa // CRM Magazine;May2003, Vol. 7 Issue 5, p48 

    Deals with the implementation of customer relationship management (CRM) tools by the Chicago White Sox in an effort to better manage its fan database as of May 2003. Features of the Goldmine CRM tool; Benefits of implementing a CRM strategy. INSET: The Payoff.

  • Towards a general definition of customer relationship management. Paas, Leonard; Kuijlen, Ton // Journal of Database Marketing;Sep2001, Vol. 9 Issue 1, p51 

    Previously published papers often describe what customer relationship management (CRM) is not, ie CRM is not just technique, CRM is not enhanced through abstract conceptual discussions, etc. Despite general agreement on what CRM is not, the authors have not found a generally accepted definition...

  • CRM: From 'art to science'. Jackson, Tyrone W. // Journal of Database Marketing & Customer Strategy Management;Dec2005, Vol. 13 Issue 1, p76 

    Early research and methods concerning customer relationship work often focus on more intuitive approaches to customer management. Many of the initial theories, such as one to one marketing and value-based management, were less analytical in their approach. Likewise, too often companies that have...

  • Open Travel CRM. Dooley, George // Travel Agent;3/17/2008, Vol. 332 Issue 6, p91 

    The article focuses on the significance of Open Travel customer relationship management (CRM) as the preferred technology provider for IT Group's members. This technology is expected to offer individual agents and agencies flexibility, affordability and a platform. It will provide the agents...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics