TITLE

The art of the PR schmooze, translated for the blogosphere

AUTHOR(S)
Creamer, Matthew; Arndorfer, James B.
PUB. DATE
April 2005
SOURCE
Advertising Age;4/4/2005, Vol. 76 Issue 14, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a directory of blogs that will be offered by independent agency Edelman. Features of the directory of blogs; Similarity of blogs to databases of traditional news media; Remarks of General Motors Corp. regarding benefits of blogs to company's press releases and internal communication.
ACCESSION #
16676405

Tags: BLOGS;  ELECTRONIC directories;  DANIEL J. Edelman Inc.;  DATABASES;  PRESS;  GENERAL Motors Corp.;  PRESS releases;  BUSINESS communication

 

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