Hyperion Turning To Fiction, More Licensing Properties In 2005

March 2005
Book Publishing Report;3/28/2005, Vol. 30 Issue 12, p5
Trade Publication
The article reports on Disney-owned Hyperion's plan to raise its fiction title sales. The company wants to boost its fiction titles from 15 to 20 annually, raise the amount of revenue it generates from licensed and synergized titles from 5% to 10%, and keep its total title output at around 100 books per year, according to Bob Miller, president of Hyperion. Though the media-tie in books draw a lot of attention, Miller said the company will continue to publish a significant amount of nonfiction, with titles from writers like Brooke Shields, Mike Wallace and others slated for release.


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