TITLE

2000 Mercury Sable goes live from San Diego

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of the 2000 Mercury Sable sedan from Lincoln Mercury Co. during a Web broadcast from the San Diego Auto Show in California in 1999. Access for the Sable event is available through several sites. The debut will be followed by 30 minutes of live chat with Ford Motor CEO Jacques Nasser, global designer J. Mays and Mark Hutchins, president of Lincoln Mercury. The purpose of the event is twofold: to reach prospects and as a public relations push with the media. The logistics of staging the event costs more than the advertisements. The brand has been aimed at younger buyers. Auto experts once said Sable was a spiffed-up Taurus, from sister Ford Division. But Tony Picarello, brand manager for Sable, said the new Sable's exterior is very different from Taurus. The 2000 Sable goes on sale in October 1999.
ACCESSION #
1664784

 

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