TITLE

Falcons, Broncos score despite different tactics

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article compares the Internet stores of the Atlanta Falcons and the Denver Broncos, the two football teams who competed in the 1999 Super Bowl. One of the key selling points for the Yahoo! Store is that it is easy to use. in addition to the online store, ProTeam.com markets a print catalog for the Broncos. The biggest problem with the Yahoo! Store was its inability to handle real-time credit-card processing. the good news for both teams is that their business is highly cyclical.
ACCESSION #
1664369

 

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