TITLE

WebMD's $25 mil campaign touts 'intelligent wit'

AUTHOR(S)
Petrecca, Laura
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that WebMD is preparing a consumer campaign which will tout its online service as the place doctors and consumers can go online for information regarding healthcare. The Internet healthcare company is slated to launch a television, print and online consumer effort in the U.S. in Spring 1999. WebMD will also allot additional spending for an estimated $15 million buy on six CNN News Group networks during the next three years as part of a joint venture announced in February 1999.
ACCESSION #
1664338

 

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