WebMD's $25 mil campaign touts 'intelligent wit'

Petrecca, Laura
March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p42
Trade Publication
The article reports that WebMD is preparing a consumer campaign which will tout its online service as the place doctors and consumers can go online for information regarding healthcare. The Internet healthcare company is slated to launch a television, print and online consumer effort in the U.S. in Spring 1999. WebMD will also allot additional spending for an estimated $15 million buy on six CNN News Group networks during the next three years as part of a joint venture announced in February 1999.


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