Content choice? Now auds call it in

Chai, Paul
April 2005
Variety;4/4/2005, Vol. 398 Issue 7, p23
Trade Publication
Reports on the popularity of shows on Australia's pay TV music webs that let viewers phone in votes to choose programming. Benefits from the format, according to Rob Logan, head of programming for XYZ Networks; Success of the MTV show "Total Request Live" in which viewers vote for the Top 10 songs; Interactive strategy of Channel V.


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