Where the boys are these days is playing stocks on the 'Net

Crain, Rance
March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p32
Trade Publication
The article comments on how interest in Internet stock trading increased during the National Basketball Association (NBA) strike in the period 1998-1999. The lull in activity gave nascent stock traders plenty of time to become completely hooked on the excitement of securing a trade just before the stock takes off. Advertisers will be forced to take radical action to retain contact with basketball fans, a prized demographic group. With sports fans abandoning basketball and other sports for the bigger rush of online trading beer advertisers will make deals with other online brokers to allow them to sponsor trades.


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