TITLE

Sprint-ing for Draft

PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Terry Wilson, vice president-managing director of Draft Worldwide. Wilson joined the company in January 1999 overseeing the consumer services group of Sprint Corp., including direct marketing and promotions. Her objective is to provide strategic direction for customer relationship management and customer retention. At the core is database technology and Wilson says she would like to bring both the technology expertise from her tenure at EDS/Centrobe and her consulting skills.
ACCESSION #
1662861

 

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