L.L. Bean will debut $25 mil TV, print push

March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p28
Trade Publication
The section presents updates on the advertising industry as of March 15, 1999. Catalog company L.L. Bean will launch a television and print campaign in April 1999, its first advertising from agency Mullen. Harte-Hanks Response Management is linking with direct response company Communique Direct to market Harte-Hanks services to shared and prospective clients in Australia and New Zealand. John Yeck, founder of Yeck Bros. Co. and chairman emeritus of the Direct Marketing Educational Foundation, died February 23, 1999.


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