TITLE

L.L. Bean will debut $25 mil TV, print push

PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The section presents updates on the advertising industry as of March 15, 1999. Catalog company L.L. Bean will launch a television and print campaign in April 1999, its first advertising from agency Mullen. Harte-Hanks Response Management is linking with direct response company Communique Direct to market Harte-Hanks services to shared and prospective clients in Australia and New Zealand. John Yeck, founder of Yeck Bros. Co. and chairman emeritus of the Direct Marketing Educational Foundation, died February 23, 1999.
ACCESSION #
1662855

 

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