Luxury cruise lines woo boomers to sea

Goetzl, David
March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p26
Trade Publication
This article forecasts the performance of the cruise industry in the U.S. By 2003, more than 28 ships will set sail. Walt Disney Co., which gave emphasis to the cruise boom in 1998 when it entered the market with its ship Magic, is expected to launch a second liner. In addition, Royal Caribbean Cruises has 9 ships on order at a cost of some $3.6 billion, which will increase its fleet size by more than a third. The industry also has its sights on geographic markets, such as Europe, where some believe the economy is on the brink of an expansion similar to the one experienced by the U.S. in the mid-1990s.


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