TITLE

Luxury cruise lines woo boomers to sea

AUTHOR(S)
Goetzl, David
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article forecasts the performance of the cruise industry in the U.S. By 2003, more than 28 ships will set sail. Walt Disney Co., which gave emphasis to the cruise boom in 1998 when it entered the market with its ship Magic, is expected to launch a second liner. In addition, Royal Caribbean Cruises has 9 ships on order at a cost of some $3.6 billion, which will increase its fleet size by more than a third. The industry also has its sights on geographic markets, such as Europe, where some believe the economy is on the brink of an expansion similar to the one experienced by the U.S. in the mid-1990s.
ACCESSION #
1662839

 

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