TITLE

Saturn sets big promotion ads for second Homecoming

AUTHOR(S)
Salomon, Alan
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces that the second Homecoming event of Saturn Corp. will be held on July 30-31, 1999 at its manufacturing site in Spring Hill, Tennessee. In one of the events slated for the homecoming, owners will be able to test-drive the redesigned models. There will be more sports activities for attendees, including a mini-driving range, ski simulator and bowling alley, as well as puppet theater and space camp. The company's agency Publicis & Hal Riney will have crews at the homecoming filming the event for future television commercials and also will break advertisements promoting it.
ACCESSION #
1662828

 

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