TITLE

GM goes New Age for EV1

PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the 1999 campaign for General Motors Corporation's EV1 electric vehicle, created by San Francisco, California-based Publicis & Hal Riney. Print advertising in the $8 million multimedia push feature EV1 owners.
ACCESSION #
1662819

 

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