GM goes New Age for EV1

March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p24
Trade Publication
This article looks at the 1999 campaign for General Motors Corporation's EV1 electric vehicle, created by San Francisco, California-based Publicis & Hal Riney. Print advertising in the $8 million multimedia push feature EV1 owners.


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