P&G's Millstone exits the field in mail-order coffee

Kramer, Louise; Krol, Carol
March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p22
Trade Publication
This article reports on the decision of Procter & Gamble Co. (P&G) to scrap its selling of upscale brands of coffee beans through the mail. The company is notifying subscribers of its home-delivery program for Millstone coffer that they will have to travel to a local supermarket to buy their beans. This comes as Starbucks Coffee Co. and Kraft Foods steps up efforts to acquire a bigger piece of the estimated $3 billion home-brewed market. Mail order is a small part of this business. P&G announced on March 1998 a deal to acquire Brothers Gourmet Coffee, marketer of the number 4 whole-bean brand sold in supermarkets.


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