TITLE

P&G's Millstone exits the field in mail-order coffee

AUTHOR(S)
Kramer, Louise; Krol, Carol
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Procter & Gamble Co. (P&G) to scrap its selling of upscale brands of coffee beans through the mail. The company is notifying subscribers of its home-delivery program for Millstone coffer that they will have to travel to a local supermarket to buy their beans. This comes as Starbucks Coffee Co. and Kraft Foods steps up efforts to acquire a bigger piece of the estimated $3 billion home-brewed market. Mail order is a small part of this business. P&G announced on March 1998 a deal to acquire Brothers Gourmet Coffee, marketer of the number 4 whole-bean brand sold in supermarkets.
ACCESSION #
1662814

 

Related Articles

  • J.M. Smucker Co.  // Food Processing (00156523);Jul2008, Vol. 69 Issue 7, p12 

    The article reports that Orville, Ohio-based J.M. Smucker Co. has offered $2.95 billion to Procter & Gamble Co. for the latter's Folgers coffee business. The acquisition should more than double Smucker's annual sales, which reached $2.1 billion in August 2007. Smucker also will assume about $350...

  • Higher Hair Care M&A Multiples Take Root. Roberts, Ricardo // Mergers & Acquisitions Report;8/26/2002, Vol. 15 Issue 33, p6 

    Presents updates on merger and acquisition activities in the hair care industry as of August 26, 2002, including the acquisition of the Clairol business of Bristol-Myers Squibb by Procter & Gamble Co.

  • P&G Buys Gillette.  // Nonwovens Industry;Mar2005, Vol. 36 Issue 3, p14 

    Reports that consumer product giant Procter & Gamble Co. will acquire The Gillette Co.

  • P&G Consolidates Interactive Biz. Mack, Ann M. // Adweek Western Edition;2/18/2002, Vol. 52 Issue 8, p24 

    Reports on the consolidation of the interactive-marketing business of Procter & Gamble. Advertising accounts to be merged; Reasons behind the move; Details of the consolidation process.

  • P&G extends co-branded coupons. Neff, Jack // Advertising Age;6/3/1996, Vol. 67 Issue 23, p9 

    Discusses Procter & Gamble Co.'s use of account-specific direct mail coupons. How coupons are co-branded with individual retailers, but redeemable at any outlet; The company's denial that account-specific coupons will replace free-standing inserts; Account-specific mailings which do not contain...

  • MARKETING WEEK diary.  // Marketing Week;3/23/2000, Vol. 23 Issue 8, p38 

    Presents news briefs pertaining to marketing in Great Britain as of March 23, 2000. Music performer Sting's use of a Jaguar S-Type in his music video `Desert Rose'; Procter & Gamble's promotion of its Charmin toilet tissue; Direct mail campaign from Thomson Holidays' direct outfit.

  • INFORMATION, FINANCE AND THE NEW INTERNATIONAL INEQUALITY: THE CASE OF COFFEE. Talbot, John M. // Journal of World-Systems Research;Spring2002, Vol. 8 Issue 2, p213 

    The article reflects on the advantageous position that the core-based coffee Transnational Companies (TNC) have come to acquire as a result of their strong financial foundation and better access to market information, amidst international inequality in the global economy, over the coffee...

  • GETTING CLOSER. Casabona, Liza // SN: Supermarket News;3/7/2005, Vol. 53 Issue 10, p35 

    Focuses on the role of technology developments in decreasing the gap between shaving products for men and women in the U.S. Views of Diane Garber, president of In Sight Communications, on developments in women's products; Sales for razors generated by supermarkets for the period ended January...

  • Growing DM giants will consolidate the sector. MITTING, WILLIAM // PrintWeek (Haymarket Business Publications Ltd);12/5/2008, p19 

    The author comments on trends and consolidations of companies in the direct mail sector in Great Britain. He cites the growth of larger direct mail providers which accounted for a combined £275.9 million (m) direct mail spend in 2008. He mentions that the growth was driven by the...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics