TITLE

The comfort factor

AUTHOR(S)
Stephen, Nicky
PUB. DATE
March 2005
SOURCE
Cabinet Maker;3/25/2005, Issue 5431, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on quality brochures. Many furniture brochures have been criticised or lauded for subjective reasons. But for any brochure review, it is vital to examine its objectives before making any judgments. So, in reviewing the latest Slumberland Furniture brochure, it is assumed it is aimed primarily at the consumer, but still has a part to play in terms of communication to the trade. It is also likely that a reasonable budget has been allowed so some great product shots could be photographed and decent graphic design and paperweight could be used.
ACCESSION #
16628052

 

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