TITLE

Guerrilla Marketing

AUTHOR(S)
Fern´┐Żndez, Ricardo
PUB. DATE
August 2003
SOURCE
Entrepreneur Mexico;ago2003, Vol. 11 Issue 8, p80
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
16623954

 

Related Articles

  • The New Quid Pro Quo. Richards, Ben; Yakob, Faris // Adweek;3/19/2007, Vol. 48 Issue 12, p17 

    The article focuses on a phenomenon known as "Marketing 2. 0." It is mentioned that advertising effectiveness has fallen due to saturation, ad avoidance, and distrust of advertising messages. The growth of guerilla and ambient advertising is mentioned. Brands are trying to make their marketing...

  • Al Fresco. Moore, Patricia // NZ Marketing Magazine;Sep2003, Vol. 22 Issue 8, p25 

    Presents information on the advertising campaigns to promote various products and services in New Zealand as of September 2003. Location of the media campaigns; Target markets; Advertising agencies; Goal of the campaigns.

  • Consumers to get behavioural opt-out. Clifford-Marsh, Elizabeth // Revolution (14605953);Apr2009, p21 

    The article reports on the issue of behavioural targeting which could be thwarted when the "Good Practice Principles" of IAB are adopted. According to behavioural targeting experts, up to 10 per cent of consumers will choose not to receive targeted advertisements when the principles are adopted....

  • Making media choices work.  // Finweek;4/26/2007 Ad Review Supplement, p90 

    The article reports on the views of Tanya Schreuder, FCB group media director, on making media choices work. She argues that advertising effectiveness can only be determined through research that is benchmarked before and after the campaign. She believes that a great media strategy can help...

  • If it ain't broke... Ritson, Mark // Marketing (00253650);1/27/2010, p20 

    The article focuses on the significance of a traditional slogan campaign in marketing in Great Britain. It mentions the difference between target market and aspirational advertising. It states the famous slogan of businessman Thomas Cook in 1980s which proves that despite his absence for 15...

  • Simon Says. Young, Antony // Brandweek;4/6/2009, Vol. 50 Issue 14, pAM6 

    In this article the author discusses branding and marketing strategy. He uses the television program "American Idol" and the judges to compare what brand strategies should and should not do. The author offers suggestions to brand marketers on how to find the "sweet" spot, or target audience, for...

  • BSM puts dual theory to the test. Costa, MaryLou // Marketing Week;9/2/2010, Vol. 33 Issue 36, p20 

    The article focuses on the aim of the British School of Monitoring (BSM) in Great Britain to improve its marketing strategies in 2010 in order to attract two target markets, namely, young learner drivers and their parents. The Learn to Enjoy the Summer marketing campaign promotes the relation of...

  • Research profiles 'mature mothers'.  // Marketing News;1/4/1985, Vol. 19 Issue 1, p49 

    The article focuses on the suggestion from Langer Associates Inc. president Judith Langer that marketers must create new products for mature mothers. New advertising campaigns must be created for mature mothers, who are women in their 30s and 40s who deferred parenthood until they felt...

  • PICK OF THE WEEK.  // Campaign;6/2/2006, Issue 22, p21 

    The article presents information on an advertising campaign related to a razor. The razor spoof is perfect for its target audience. The advertisement features a guy sitting on a sofa, eating his way through a bag of triple-action. The advertisement was written by Andrew Petch, art directed by...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics