Lessons From the King of Coffee

Rubinfeld, Arthur; Hemingway, Collins
March 2005
Convenience Store News;3/28/2005, Vol. 41 Issue 4, p51
Trade Publication
In this article Arthur Rubinfield, former executive vice president of Starbucks Corp. and the architect behind the company's expansion offers essential principles of real estate selection and design that apply across all retail channels. He says that he sees something similar with businesspeople in corporations. He states that the first store introduces one's brand to the world, and one gets only one chance to make a first impression. The store establishes the level of quality and customer service that customers will come to expect. It establishes the points of differentiation between the person and competitors.


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