A Fruit Revolution

March 2005
Convenience Store News;3/28/2005, Vol. 41 Issue 4, p20
Trade Publication
The article provides information about variety of flavored line of bottled water and fruity beverages by several business enterprises. As the bottled water category continues to see impressive growth, line extensions have gotten sweeter. Pepsi-Cola North America introduced Aquafina Sparkling, a carbonated version, and FlavorSplash, a new flavored line of bottled waters. FlavorSplash, made with natural fruit flavors and sweetened with Splenda, is a zero-calorie water available in Raspberry, Citrus Blend and Wild Berry. Coca-Cola North America debuted its new Dasani Lemon and Dasani Raspberry flavored water in February. Nestlé Waters North America Inc. is not too far behind the pack either. The company will introduce a line extension under the Nestlé Pure Life trademark in early 2005.


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