Editor's Eye

March 2005
Convenience Store News;3/28/2005, Vol. 41 Issue 4, p10
Trade Publication
This article presents experiences of editors of the journal "Convenience Store News." Stopping at a Chevron Food Mart in Adairsville, Georgia, a Convenience Store News editor was delighted to find bright orange stickers that read "New! Try Me!" on many of the new product offerings, particularly in the beverage cooler. The editor selected the new Dasani Raspberry flavored water for $1.09, though she had come in for regular bottled water, priced at 99 cents. Up near the counter, a cigar stand featured several of the orange stickers on flavored cigar products, many promoted with 2-for-1 specials.


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