Dawn of the online icebox

Neff, Jack
March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p17
Trade Publication
This article focuses on online refrigerator from Frigidaire. The concept model comes complete with a bar-code scanner, with which consumers can reorder a salad dressing bottle or ketchup or other products by scanning their used-up container across the door. It picks up the UPC and automatically reorders a fresh supply. As its popularity grows, this kind of consumer reordering will spark more intense competition on an old front between rival package-goods brands. Experts believe marketers will vie to become part of tight inventories of online marketers in the same way they jockey for shelf space at retail.


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