TITLE

Dawn of the online icebox

AUTHOR(S)
Neff, Jack
PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on online refrigerator from Frigidaire. The concept model comes complete with a bar-code scanner, with which consumers can reorder a salad dressing bottle or ketchup or other products by scanning their used-up container across the door. It picks up the UPC and automatically reorders a fresh supply. As its popularity grows, this kind of consumer reordering will spark more intense competition on an old front between rival package-goods brands. Experts believe marketers will vie to become part of tight inventories of online marketers in the same way they jockey for shelf space at retail.
ACCESSION #
1661703

 

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