TITLE

When words aren't needed

PUB. DATE
March 1999
SOURCE
Advertising Age;3/15/1999, Vol. 70 Issue 11, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the television campaign created by New York-based Cline, Davis & Mann for Pfizer Incorporated's Viagra. The commercial feature couples dancing with no dialogue or narration. The campaign is branded television for Viagra, following a print effort started in 1998 and corporate spots.
ACCESSION #
1661638

 

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