When words aren't needed

March 1999
Advertising Age;3/15/1999, Vol. 70 Issue 11, p4
Trade Publication
This article looks at the television campaign created by New York-based Cline, Davis & Mann for Pfizer Incorporated's Viagra. The commercial feature couples dancing with no dialogue or narration. The campaign is branded television for Viagra, following a print effort started in 1998 and corporate spots.


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