Computerized Information Systems and Their Role in the Sales Process

Zwartynski, Mark Andrew
June 1995
Sport Marketing Quarterly;1995, Vol. 4 Issue 2, p25
Academic Journal
In this article the author discusses about computerized information systems and their role in the sales process in relation to sports marketing. The sales process no longer exists without computerization. From the initial research to the deposit of the check, it's all automated. The author also provides information about some of the software programs, which proves to be great help in assessing and assimilating the market performance. He states that many sport organizations placed the majority of their time and emphasis on the talent side of the business with the simple thought that if they were a winner people would show up for their games. Many Large companies on the cutting edge of business are investing heavily in sales automation. They arc installing what are called marketing and sales productivity systems. He mentions some of the tools, which gives the most flexibility. Some of them enlisted were: Portable phone with fax port connection, Laptop computer with color monitor, Radio Mail Connection and RAM Mobile Data and others. He also reflects on the requirements of computerized sales process.


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