TV Growth

July 1990
Journal of Sport Management;Jul1990, Vol. 4 Issue 2, p191
Academic Journal
The article reports that in the next 5 years the television industry will disburse an estimated $1, 5 billion to college athletics. Neal Pilson, president of CBS Sports and the person most responsible for orchestrating the recent 7-year, $1 billion agreement with the NCAA to televise men's basketball and other sports, would like college administrators to consider television revenue as a business opportunity. According to Pilson, the TV market place of the last two decades has virtually disappeared and been replaced by a far more complex and uncertain economic environment. Pilson cites as evidence the growth of cable television, the increase from 4 or 5 to 20 or more channels the average household receives, a diverse array of cable services, the doubling of full-power independent broadcast stations since 1980, and the success of the VCR. This change has had tremendous impact on television's audience, advertising, and programming. Specifically, in the area of televised college sports, where once only the major networks carried a select number of football and basketball games, now there are games available virtually around the clock on a variety of network and cable stations.


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