TITLE

TV Growth

PUB. DATE
July 1990
SOURCE
Journal of Sport Management;Jul1990, Vol. 4 Issue 2, p191
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that in the next 5 years the television industry will disburse an estimated $1, 5 billion to college athletics. Neal Pilson, president of CBS Sports and the person most responsible for orchestrating the recent 7-year, $1 billion agreement with the NCAA to televise men's basketball and other sports, would like college administrators to consider television revenue as a business opportunity. According to Pilson, the TV market place of the last two decades has virtually disappeared and been replaced by a far more complex and uncertain economic environment. Pilson cites as evidence the growth of cable television, the increase from 4 or 5 to 20 or more channels the average household receives, a diverse array of cable services, the doubling of full-power independent broadcast stations since 1980, and the success of the VCR. This change has had tremendous impact on television's audience, advertising, and programming. Specifically, in the area of televised college sports, where once only the major networks carried a select number of football and basketball games, now there are games available virtually around the clock on a variety of network and cable stations.
ACCESSION #
16592448

 

Related Articles

  • Sane "Madness". Goldrich, Robert // SHOOT;3/24/2006, Vol. 47 Issue 6, p4 

    The article focuses on the move of television station CBS to bring the National Collegiate Athletic Association's basketball championship tournament to the Internet for free. Advertisement will be removed from television broadcast and will be replaced by Web-only commercials sold by CBS...

  • CBS, ESPN Gain New Ads For NCAA Hoops Telecasts. Consoli, John // MediaWeek;3/13/2006, Vol. 16 Issue 11, p6 

    This article reports on the new advertisements signed by CBS and ESPN for their telecasts of the National Collegiate Athletic Association (NCAA) Basketball Championship tournament. CBS has signed up new advertisers for its upcoming telecast of the NCAA Men's Basketball Championship tournament,...

  • Tie game in CBS' tourney ratings. Greppi, Michele // Hollywood Reporter -- International Edition;03/28/2000, Vol. 362 Issue 19, p69 

    Informs on the audience ratings garnered so far by CBS Sports' coverage of the 2000 National Collegiate Athletic Association's College Basketball Championship in the United States. Data from Nielsen Media Research

  • CBS cuts $6B NCAA hoops deal.  // Multichannel News;11/22/99, Vol. 20 Issue 48, p2 

    Reports on the retainment of the rights to the National Collegiate Athletic Association men's basketball tournament by CBS Sports. Outbidding of ESPN/ABC efforts; Deal price and duration.

  • UCLA ratings in final four. Davies, Jonathan // Hollywood Reporter;4/5/95, Vol. 336 Issue 36, p1 

    Reports on the television ratings of CBS' April 3, 1995 coverage of the National Collegiate Athletic Association men's basketball. Estimated number of people who watched the basketball game; Results of the game.

  • Ranking the Final Four. Quindt, Fritz // Sporting News;4/1/2002, Vol. 226 Issue 13, p6 

    Comments on the coverage of the Final Four of the 2002 National Collegiate Athletic Association Basketball Tournament by CBS. TV ratings; Profit for CBS; Marketing campaign; Quality of the audio coverage.

  • Tourney ratings puzzle CBS brass. Grossman, Andrew // Hollywood Reporter -- International Edition;3/26/2002, Vol. 372 Issue 38, p5 

    Reports the overnight household rating of the telecast of the National Collegiate Athletic Association men's basketball tournament on CBS Broadcasting in New York. Viewership trend; Reaction of CBS executives on the overnight rating trend; Existence of a disparity between overnight and national...

  • Forward March: Tourney drives CBS. Grossman, Andrew // Hollywood Reporter -- International Edition;3/19/2002, Vol. 372 Issue 33, p6 

    Reports the increase in the rating of the National Collegiate Athletic Association men's basketball tournament coverage of CBS Broadcasting despite declining viewership for major sports events. Percentage of overnight ratings growth; Schedule of the airing of tournament regional semifinals;...

  • NCAA offers total madness via deal with CBS, DirecTV. Cooper, Jim // MediaWeek;11/02/98, Vol. 8 Issue 41, p4 

    Reports that CBS Sports will telecast out-of-market games of the National Collegiate Association (NCAA) basketball games on a pay-per-view basis via DirecTV. Conditions under the deal between the NCAA and CBS Sports; Number of DirecTV subscribers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics