TITLE

"Home of the"

AUTHOR(S)
Kaelble, Steve
PUB. DATE
March 2005
SOURCE
Indiana Business Magazine;Mar2005, Vol. 49 Issue 3, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the challenge faced by marketers in branding communities in Indiana. Goal of the re-frame on the public image; Development of brand identities; Function of a strong brand.
ACCESSION #
16590769

 

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