Big 3 must learn to live with smaller pieces of the pie

March 2005
Automotive News;3/21/2005, Vol. 79 Issue 6139, p12
Trade Publication
The article presents a discussion on the shrinking market share of three big players of the automobile industry--General Motors Corp., Ford Motor Co. and DaimlerChrysler AG. The Big 3's market share is shrinking. The automakers and their suppliers must get used to the idea and manage their operations accordingly. It is not because dumb people run the auto companies in Detroit, Michigan, but it is inevitable. It is a tough market, and it is going to get tougher. From year to year, one automaker or another will be up or down, but in the aggregate, Big 3 market share is not going to come back.


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