TITLE

Special Delivery

AUTHOR(S)
Lippert, Barbara
PUB. DATE
March 2005
SOURCE
Adweek;3/21/2005, Vol. 46 Issue 12, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Martin Agency gives UPS's 'Brown' a shot of adrenaline. The agency has endowed an old, faceless company, seen as dull and stodgy, with a vigorous, human, contemporary brand identity. "Stay inside!" he cautions, and as he speaks, the camera focuses in on a scene behind him; through the storm, a UPS truck is making a pickup at a building. This is based on a true story (and strange as it seems, a similar thing happened while CNN was covering Martha Stewart's first post-prison press conference; the cameraman zoomed in on her monitor-less ankle).
ACCESSION #
16557849

 

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