TITLE

Unxpected

AUTHOR(S)
le Katz, Michel
PUB. DATE
March 1999
SOURCE
LAN: Life Association News;Mar1999, Vol. 94 Issue 3, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the offspring of baby boomers known to marketers as `Generation X.' Negative views on post-boomers; Opinion of J. Walker Smith, managing partner of the marketing research firm Yankelovich, on Generation X; Characteristics of the group; Ways of forging a profitable relationships with young adults.
ACCESSION #
1655528

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics